This past summer, I decided I wanted to look at homes in the Hollywood Hills for inspiration. I had just watched a Clint Eastwood movie starring William Holden (“Breezy,” it was called) and I felt an urge to look at homes set on the canyon hillsides in that part of California.
This kind of exercise often helps me when I’m gearing up for some listing marketing for a client.
Anyway, I did a Google search for “Hollywood Hills,” and one of the top results was this site – HollywoodHillsHomes.com.
And what an amazing real estate website!
Beyond the excellent search engine ranking, the focal point of the site is all about eye-candy. That, dear reader(s), is CONTENT.
Granted, I’m not exactly in the market to buy a multi-million home from the REALTORS® who run this site – Rose Ware and Terry Canfield – but I can happily look at large, detailed photos of any number of homes I would love to live in. And I have “shared” this site to several friends, who are also not necessarily in the market for a home in that area.
Seriously, click on that link above and check it out. The engagement factor is pretty much a 10.
[NOTE: I am in no way affiliated with the people who run the HollywoodHillshomes.com website.]
UPDATE: A few people who read this post told me that, because of the way I wrote it and because of what I do for a living, they expected more of an all-around “perfect” website. I will admit that there are flaws in its design and execution. So I should clarify that what I admire about HollywoodHillsHomes.com isn’t so much the overall site, but the way its Hot Properties page really draws you in and gives you an insight into what homes in the area are like.
My name is Sterling Guelich, a.k.a. Your Creative Refinery. I help real estate professionals and small business owners develop and maintain an online presence. Feel free to