About me…
A few nice things clients & colleagues have said…
"Sterling is a forward, out of the box thinker and a consumate professional. He is never afraid to stretch his horizons and try new things..."
Tony Dove, REALTOR®
Orange County, California
"You have been the best help ever for my business and I really do appreciate not only your timeliness, but accuracy, brilliant understanding, feedback and incredible ability. And I don't say this lightly!"
Stephen Seus, REALTOR®
San Diego, California
"I always know I can count on you, and you know just how I like things."
Leslie Cavagnero, REALTOR®
San Diego, California
"Sterling is my go to guy for anything having to do with my website. He is remarkable—not just his technical ability, creativity, and integrity—but he is also one of the nicest people I know. I would recommend him to everyone."
Howard Mandel, REALTOR®
Chicagoland, Illinois
"Working with Sterling has always been a pleasure. Truly a professional."
Maria Picardi-Kenyon, REALTOR®
Tri-County New Jersey
"Sterling is truly an asset for all those that he works with on a regular basis."
John Jones, Marketing Consultant
Orange County, California
Author Archives: Sterling
The Secret to Real Estate Blogging with the Help of a Virtual Assistant
Here is the secret: Don’t hire a virtual assistant to write your real estate blog for you. Instead, hire the virtual assistant to help you develop a blogging strategy, brainstorm blog ideas, keep you from feeling overwhelmed, and take care … Continue reading
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People who teach me stuff
I cut my teeth as a real estate virtual assistant in the trenches, so to speak. I learned largely on the job in a high-stress environment, which is one of the best ways to learn. You have to do the … Continue reading
Marketing By Sharing – Jason Fried
Jason Fried of 37 Signals Speaks On: Marketing By Sharing
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An Update from Anaheim Hills
I’ve been working with Tony Dove and Scott Sisson over in Anaheim Hills, California, to overhaul their community website, www.AnaheimHillsLive.com. The idea of Anaheim Hills Live is to provide a unique online resource for the residents of the community, stocked … Continue reading
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My favorite real estate website (that I haven’t worked on)
This past summer, I decided I wanted to look at homes in the Hollywood Hills for inspiration. I had just watched a Clint Eastwood movie starring William Holden (“Breezy,” it was called) and I felt an urge to look at … Continue reading
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Happy Holidays… I’m a Mac
Call me a malcontent, but now that Google Chrome is officially in “Beta” mode for Mac, I’ve lost all interest. In fact, I’ve returned to using Safari as my primary browser. In a perfect world, I think that’s all I … Continue reading
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Ladies & Gentlemen… VillaMotion!
[DISCLAIMER: I am totally and shamelessly promoting a product here. I have provided consulting services for VillaMotion, I am friends with Chris Goodwin, and I stand to profit from VillaMotion's success. That being said, if you read this and decide … Continue reading
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My name is Sterling Guelich, a.k.a. Your Creative Refinery. I help real estate professionals and small business owners develop and maintain an online presence. Feel free to